Located on Main Street in the heart of downtown Sturgis, this 11,250 SF retail property sits directly adjacent to the Harley-Davidson Rally Point within the city’s primary event corridor. The building offers approximately 105 feet of Main Street frontage on 0.35 acres, positioning it in one of the most active pedestrian and vehicular areas during major downtown events. The Sturgis Motorcycle Rally recorded more than 537,000 vehicles entering the city in 2025, underscoring the scale of seasonal demand surrounding the property. The building is configured to support flexible retail and event-driven use, with a largely open interior that accommodates up to 80 indoor vendor spaces, plus an additional outdoor food vendor location. Eight overhead doors provide efficient access and loading, while approximately 4,000 SF of attic space offers additional storage and includes two non-conforming staff bedrooms. On-street parking is available along Main Street. The property has a long operating history tied to the Sturgis Motorcycle Rally, with historical Rally week occupancy exceeding 95 percent and approximately $160,000 in gross rental income generated during the 10-day event period. Outside of Rally season, the building has supported off-season storage or single-tenant use, providing multiple pathways for owner-user or investment strategies. For additional information or to schedule a showing, contact Chris Long at 605-335-8100 or Dan Logan at 605-569-7980.
Highlights
• 11,250 SF retail building in downtown Sturgis • 105 feet of Main Street frontage • Adjacent to Harley-Davidson Rally Point within primary downtown event corridor • Flexible interior layout supporting retail and event use • Approximately 4,000 SF attic area • Eight overhead doors for access and loading • 80 vendor spaces, plus outdoor food vendor location • 95%+ historical Rally week occupancy • Currently, 80% leased for the 2026 Rally • $140,000 rental income during the Rally
Location Overview
Located on Main Street in the heart of downtown Sturgis, this 11,250 SF retail property sits directly adjacent to the Harley-Davidson Rally Point within the city’s primary event corridor. The building offers approximately 105 feet of Main Street frontage on 0.35 acres, positioning it in one of the most active pedestrian and vehicular areas during major downtown events. The Sturgis Motorcycle Rally recorded more than 537,000 vehicles entering the city in 2025, underscoring the scale of seasonal demand surrounding the property. The building is configured to support flexible retail and event-driven use, with a largely open interior that accommodates up to 80 indoor vendor spaces, plus an additional outdoor food vendor location. Eight overhead doors provide efficient access and loading, while approximately 4,000 SF of attic space offers additional storage and includes two non-conforming staff bedrooms. On-street parking is available along Main Street. The property has a long operating history tied to the Sturgis Motorcycle Rally, with historical Rally week occupancy exceeding 95 percent and approximately $160,000 in gross rental income generated during the 10-day event period. Outside of Rally season, the building has supported off-season storage or single-tenant use, providing multiple pathways for owner-user or investment strategies. For additional information or to schedule a showing, contact Chris Long at 605-335-8100 or Dan Logan at 605-569-7980.
Chris began his career in Denver, CO as a research associate for The Meyers Group. During his time in this position, he led the new development research group and published monthly reports on sales trends and absorption rates in the local market.
In 2003 he joined UDR, Inc., a national real estate investment trust focused on the multifamily sector. During his tenure with UDR, he held positions of financial analyst, operational strategist and 4 years as Director of Pricing and Revenue Management. Chris led a team in a nationwide rollout of yield management software for over 230 properties which led to industry wide adoption and industry leading revenue growth.
After moving to South Dakota in 2010, Chris joined Sandra Runde and formed the only team in Western South Dakota solely focused on commercial real estate sales and leasing. Over the past 12 years, the KW Commercial team has led the market in both commercial sales and commercial leasing volume. In the last 3 years his team has sold and leased nearly $200 Million in real estate placing them #1 in the North Central Region and ranked in the top 10 for KW Commercial nationwide.
Having grown up in the Black Hills, moving back was an easy choice for Dan after finishing his contract with the Army. During those years he served as a combat medic and was stationed in Germany and Colorado working primarily alongside infantry and military police units.
Upon returning to Rapid City, he enrolled with Black Hills State University and recently graduated with a degree in Business Management. During this time, he also obtained his Real Estate License and began work with the Rapid City Commercial Team. He is eager to assist business owners and investors navigate their commercial real estate decisions and create win-win deals for both parties in a transaction.
Dan Logan made my office search and negotiation easy! He returned every call and followed up on every question! Thanks Dan!
Brian Grayless
5 stars
I can't even begin to express how smooth and easy Rapid City Commercial was in our deal. Chris and Hannah were in constant communication with us, and constantly tracking down details. It turned a potentially nervous and complicated experience into one where we had confidence and clarity. Thank you!
Megan Hildebrand
5 stars
I have gotten to know Dan Logan pretty well over the past year and can confidently say that he goes above and beyond for his clients. His wealth of knowledge in the industry is truly impressive and he is always up to date with the latest trends and developments.
Not only does he excel in commercial real estate, but he also goes the extra mile by hosting free informational courses from time to time. This shows his dedication to helping his clients make informed decisions and achieve their investment goals. His willingness to share his expertise sets him apart from other commercial real estate agents in the industry.
I highly recommend him for anyone seeking a trustworthy and reliable commercial agent.
