Property Information
List Price
$1,400,000
Zoning
General Commercial
Bldg SF
11,250
Bldg $/SF
$124.44
Year Built
1927
Acres
0.35
Property Overview
Located on Main Street in the heart of downtown Sturgis, this 11,250 SF retail property sits directly adjacent to the Harley-Davidson Rally Point within the city’s primary event corridor. The building offers approximately 105 feet of Main Street frontage on 0.35 acres, positioning it in one of the most active pedestrian and vehicular areas during major downtown events. The Sturgis Motorcycle Rally recorded more than 537,000 vehicles entering the city in 2025, underscoring the scale of seasonal demand surrounding the property. The building is configured to support flexible retail and event-driven use, with a largely open interior that accommodates up to 80 indoor vendor spaces, plus an additional outdoor food vendor location. Eight overhead doors provide efficient access and loading, while approximately 4,000 SF of attic space offers additional storage and includes two non-conforming staff bedrooms. On-street parking is available along Main Street. The property has a long operating history tied to the Sturgis Motorcycle Rally, with historical Rally week occupancy exceeding 95 percent and approximately $160,000 in gross rental income generated during the 10-day event period. Outside of Rally season, the building has supported off-season storage or single-tenant use, providing multiple pathways for owner-user or investment strategies. For additional information or to schedule a showing, contact Chris Long at 605-335-8100 or Dan Logan at 605-569-7980.
Highlights
• 11,250 SF retail building in downtown Sturgis
• 105 feet of Main Street frontage
• Adjacent to Harley-Davidson Rally Point within primary downtown event corridor
• Flexible interior layout supporting retail and event use
• Approximately 4,000 SF attic area
• Eight overhead doors for access and loading
• 80 vendor spaces, plus outdoor food vendor location
• 95%+ historical Rally week occupancy
• Currently, 80% leased for the 2026 Rally
• $140,000 rental income during the Rally
Location Overview
Located on Main Street in the heart of downtown Sturgis, this 11,250 SF retail property sits directly adjacent to the Harley-Davidson Rally Point within the city’s primary event corridor. The building offers approximately 105 feet of Main Street frontage on 0.35 acres, positioning it in one of the most active pedestrian and vehicular areas during major downtown events. The Sturgis Motorcycle Rally recorded more than 537,000 vehicles entering the city in 2025, underscoring the scale of seasonal demand surrounding the property. The building is configured to support flexible retail and event-driven use, with a largely open interior that accommodates up to 80 indoor vendor spaces, plus an additional outdoor food vendor location. Eight overhead doors provide efficient access and loading, while approximately 4,000 SF of attic space offers additional storage and includes two non-conforming staff bedrooms. On-street parking is available along Main Street. The property has a long operating history tied to the Sturgis Motorcycle Rally, with historical Rally week occupancy exceeding 95 percent and approximately $160,000 in gross rental income generated during the 10-day event period. Outside of Rally season, the building has supported off-season storage or single-tenant use, providing multiple pathways for owner-user or investment strategies. For additional information or to schedule a showing, contact Chris Long at 605-335-8100 or Dan Logan at 605-569-7980.
