Back to Previous Page 1219 Main St

Downtown Sturgis Main Street Retail

$1,400,000

Bldg 11,250 SF | Land 0.35 Acres | 2 Stories

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Property Information

List Price $1,400,000

Zoning General Commercial

Bldg SF 11,250

Bldg $/SF $124

Year Built 1927

Acres 0.35

Property Overview

Located on Main Street in the heart of downtown Sturgis, this 11,250 SF retail property sits directly adjacent to the Harley-Davidson Rally Point within the city’s primary event corridor. The building offers approximately 105 feet of Main Street frontage on 0.35 acres, positioning it in one of the most active pedestrian and vehicular areas during major downtown events. The Sturgis Motorcycle Rally recorded more than 537,000 vehicles entering the city in 2025, underscoring the scale of seasonal demand surrounding the property. The building is configured to support flexible retail and event-driven use, with a largely open interior that accommodates up to 80 indoor vendor spaces, plus an additional outdoor food vendor location. Eight overhead doors provide efficient access and loading, while approximately 4,000 SF of attic space offers additional storage and includes two non-conforming staff bedrooms. On-street parking is  available along Main Street. The property has a long operating history tied to the Sturgis Motorcycle Rally, with historical Rally week occupancy exceeding 95 percent and approximately $160,000 in gross rental income generated during the 10-day event period. Outside of Rally season, the building has supported off-season storage or single-tenant use, providing multiple pathways for owner-user or investment strategies. For additional information or to schedule a showing, contact Chris Long at 605-335-8100 or Dan Logan at 605-569-7980.

Highlights

• 11,250 SF retail building in downtown Sturgis
• 105 feet of Main Street frontage
• Adjacent to Harley-Davidson Rally Point within primary downtown event corridor
• Flexible interior layout supporting retail and event use
• Approximately 4,000 SF attic area
• Eight overhead doors for access and loading
• 80 vendor spaces, plus outdoor food vendor location
• 95%+ historical Rally week occupancy
• Currently, 80% leased for the 2026 Rally
• $140,000 rental income during the Rally

Location Overview

Located on Main Street in the heart of downtown Sturgis, this 11,250 SF retail property sits directly adjacent to the Harley-Davidson Rally Point within the city’s primary event corridor. The building offers approximately 105 feet of Main Street frontage on 0.35 acres, positioning it in one of the most active pedestrian and vehicular areas during major downtown events. The Sturgis Motorcycle Rally recorded more than 537,000 vehicles entering the city in 2025, underscoring the scale of seasonal demand surrounding the property. The building is configured to support flexible retail and event-driven use, with a largely open interior that accommodates up to 80 indoor vendor spaces, plus an additional outdoor food vendor location. Eight overhead doors provide efficient access and loading, while approximately 4,000 SF of attic space offers additional storage and includes two non-conforming staff bedrooms. On-street parking is  available along Main Street. The property has a long operating history tied to the Sturgis Motorcycle Rally, with historical Rally week occupancy exceeding 95 percent and approximately $160,000 in gross rental income generated during the 10-day event period. Outside of Rally season, the building has supported off-season storage or single-tenant use, providing multiple pathways for owner-user or investment strategies. For additional information or to schedule a showing, contact Chris Long at 605-335-8100 or Dan Logan at 605-569-7980.

Listing Agents

Chris Long

Chris Long

SIOR, CCIM

Commercial Broker

(605) 939-4489

Professional Summary
Chris specializes in investment, industrial, office, land, multifamily, and hospitality transactions throughout Rapid City and the Black Hills. With more than two decades of experience in real estate research, institutional multifamily operations, revenue management, and brokerage, he brings a disciplined, market-driven approach to every assignment.

Clients rely on Chris for strategic pricing, financial analysis, and structured negotiation informed by institutional experience. He advises property owners and investors with clear communication and data-backed recommendations from evaluation through closing.

Experience & Background
Chris began his career in Denver as a research associate with The Meyers Group, leading new development research and publishing reports on market trends and absorption.

In 2003, he joined UDR, Inc., a national multifamily real estate investment trust, where he served as Director of Pricing and Revenue Management. He led the nationwide rollout of yield management software across more than 230 properties, contributing to sustained revenue growth.

After relocating to South Dakota in 2010, Chris built the only team in Western South Dakota solely focused on commercial real estate sales and leasing. Over the past 16 years, Rapid City Commercial has led the region in both sales and leasing volume. In the last five years, the team has completed more than 550 transactions totaling over $425 million in volume, ranking #1 in the KW Commercial North Central Region and among the top 20 nationwide.
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Dan Logan

Dan Logan

Broker Associate

(605) 593-7980

Professional Summary
Dan focuses on industrial, multifamily, land, and campground transactions throughout Rapid City and the Black Hills region, with an emphasis on investment properties. Since entering commercial real estate in 2022, he has developed experience in small-bay industrial projects and owner-user acquisitions.

Dan approaches each assignment with a practical and analytical mindset, evaluating transactions from both sides to help structure mutually beneficial outcomes. Known for being straightforward and strategic, he works with clients as an advisor and partner rather than a sales-driven intermediary.

Experience & Background
Prior to beginning his real estate career, Dan served as a combat medic in the United States Army, with assignments in Germany and Colorado supporting infantry and military police units. His military background instilled discipline, adaptability, and attention to detail that continue to inform his professional approach.

After returning to Rapid City, Dan earned a Bachelor of Science in Business Administration with a concentration in Management from Black Hills State University. During this time, he obtained his South Dakota real estate license and joined Rapid City Commercial, supporting clients in acquisition, investment analysis, and transaction execution across Western South Dakota.

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